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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
- Sales Rank: #81415 in Books
- Brand: Kennedy, Dan S./ Glass, Ben (CON)/ Proctor, Craig (CON)/ Seppala, Richard (CON)
- Published on: 2013-04-01
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .80" w x 6.00" l, .60 pounds
- Binding: Paperback
- 240 pages
From the Back Cover
Radical Secrets of Direct Marketing “Players”
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his special guest contributors – all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ‘ordinary’ businesses including retail stores, restaurants, sales careers – reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.
Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business:
Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason To Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, And Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule. Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet
INCLUDES:
FREE – Glazer-Kennedy University Webinar Series
FREE – Elite Gold Insider’s Circle Membership*
FREE – Income Explosion Guide & CD
FREE – Income Explosion FAST START Tele-Seminar
DETAILS INSIDE!
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Most helpful customer reviews
10 of 11 people found the following review helpful.
Best Marketing Book I Have Read
By Dave B
This book is fantastic. I have read every marketing book under the sun and this one is the best overall.
I will follow Dan Kennedy's work for sure. I have ordered most of his other books too!
I got clear about how direct marketing works for every business and specifically how it applies to my business.
There are also specifics about what to do, which many marketing books lack.
9 of 10 people found the following review helpful.
A Bargain Book of Ideas for Local Businesses
By Clifford Calderwood
I've been a follower of Dan Kennedy for awhile when I wanted to learn the art of copywriting. I rediscovered his direct marketing materials through this easy to read book. You will find more than nuggets in this book but a goldmine of information about the discipline of direct marketing. Dan is an expert guide on how to use and apply it and provides some excellent practical case studies on its implementation.
For the $12 you pay it's a steal. Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Choose wisely.
Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. Dan is skeptical of value of social marketing for a local business using direct marketing - check out work of Kim Walsh-Phillips who has worked with Dan's company on cracking the code for them using Facebook. But start with this book first to learn the basics and the ground rules.
Dan makes frequent mention of his other books as providing more information to a specific topic discussed. Is this marketing his other books within his books going to offend some people? Possibly, if you object to an expert marketer doing what he preaches to others, and still providing value at the same time. Those critical of this strategy miss the point altogether.
Dan always offers great value in his products - even those costing many hundreds of dollars - but for this price you can't go wrong.
6 of 7 people found the following review helpful.
Dan Kennedy gives alot of clarity about what works and what doesnt
By Toyin BELLO
This is my fifth book ive read from Dan kennedy, but i should have been my firs.
It essentially gives you a foundation for how to properly market your products without
looking like everyone else who is adverising. Kennedy also ells as o why other companies adverise
the way they do, and why we should advertise using Lead Generation advertising and Direc Response teqniques. I would highly reccomend this book to ANYONE who has a business card, and looking to make more money. Dan Kennedy is probably the best
at what he does. I would say hes the "king" of Marketing
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