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A Business and Its Beliefs, by Thomas J. Jr. Watson
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The timeless business book that still brings perspective and guidance to today's bottom-line executives
When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder--candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.
The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.
.†- Sales Rank: #446778 in Books
- Published on: 2003-04-24
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .31" w x 5.51" l, .39 pounds
- Binding: Paperback
- 132 pages
- ISBN13: 9780071626453
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Most helpful customer reviews
0 of 0 people found the following review helpful.
Hidden Gem.
By Shawn J. Philp
This book is a short read but a great addition to my library.
1 of 1 people found the following review helpful.
The Simple Yet Powerful Beliefs that Drove IBM's Success
By George Rodriguez - Nonfiction Author
Thomas J. Watson, Jr., son of IBM founder Thomas Watson, Sr., believed IBM’s decades-long business success could be attributed to three core beliefs:
1. Have respect for the individual.
2. Give the best company service of any company in the world.
3. Pursue all tasks with the idea that they can be accomplished in a superior fashion.
In his short book “A Business and Its Beliefs”, Watson tells of IBM’s strict adherence to this trio of management ideals – in good times and bad – and how living by them built a culture that was responsible for one of the most successful companies in US business history.
Watson points to his father’s upbringing and career as the genesis of these beliefs. Using colorful examples, interesting stories and referencing the beliefs throughout the text, Watson writes a surprisingly useful management short course for any thoughtful businessperson willing to live and lead with similar ideals.
1 of 1 people found the following review helpful.
This is the book that defined IBM's Basic Beliefs: Respect, Service and Excellence
By Peter E. Greulich
If you want to know what great leadership is like when it is talking about the core values that make a corporation great, this is the book.
Cheers
Pete
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